Verne Harnish
Founder, Scaling Up
He wrote the book on scaling. Literally: Scaling Up is the methodology hundreds of thousands of companies run on, and the backbone of how we work.
ScaleUp Summit 2026 · 10th edition
How to WIN
Wednesday 18 November · Studio 21, Amsterdam area
Four hundred growth entrepreneurs. One question.
Verne Harnish. James Allen. Sam Walker. On stage, in one room, for one day.
Some companies compound. Others stall.
Every founder knows this is true. Very few can say why it happened to them.
A strong team, a clear strategy, a real culture, an ambition worth chasing. We all know the ingredients. So why do some companies keep pulling away while others, working just as hard with the same ingredients, flatten out?
Is it the leader? The psychology of the team? Or, uncomfortably, is a lot of it luck?
For the tenth edition of the ScaleUp Summit, we put that question to the people best placed to answer it, and then put four hundred entrepreneurs in the room to argue with them.
Who you'll hear from
James Allen
Co-author, The Founder's Mentality · Advisory Partner, Bain & Company
He leads Bain's Global CEO Forum and advises a network of more than three thousand international chief executives. His subject: how organisations keep their speed, edge and hunger while they scale.
Sam Walker
Author, The Captain Class
He studied thousands of sports teams to find what separates the ones that win. The answer surprised him, and it is not what most leadership books tell you.
Eva de Mol
Co-founder, CapitalT
Tech investor, author, and a researcher of founding teams before she started funding them. Her book and podcast DEAL WITH IT are unusually honest about power, money and myth-making in tech.
Joep Verbunt
Founder, Matt Sleeps
Winner of the FD Gazelle Oryx for the best growth entrepreneur in the Netherlands. Took Matt Sleeps past €100 million with a small team and innovative products. He is here to be asked how.
Ap Dijksterhuis
Professor of Psychology, Radboud University
One of the best-known researchers on intuition, unconscious processing and decision-making, the part of you that decides before you notice you have.
Hosted by Nadia van der Vlies and Kees de Jong.
Full programme and speaker detail on the ScaleUp Company event page (in Dutch) ↗
Come with the people who'll still be arguing about it on the flight home
The founders who get the most out of this day don't come alone.
A keynote you attend by yourself is a good afternoon. A keynote your leadership team attends together becomes the reference point for the next twelve months of decisions, the thing someone brings up in a meeting in March and everyone immediately understands.
That's why we've made a table of ten available. Bring your leadership team. Bring the two people you're about to promote. Bring the co-founder you keep having the same conversation with.
Because you're part of the House
The Summit sells to the Dutch market at €795 per seat. As part of the ScaleUp Company community and the House of Entrepreneurship, you don't pay that.
Single seat + transport
€795
€545
per person
Full-day access · all sessions · catering · drinks reception · transport to and from the venue
Table of ten + transport
€7,950
€4,850
for ten people
Everything in a single seat, for your whole leadership team
Our partner hotel is The Nox Hotel in Utrecht, about twenty minutes from the venue. Book your own room at thenoxhotel.com with the code Scaleup for 10% off the best available rate, valid on 17 and 18 November.
This is the House of Entrepreneurship rate. It isn't a promotion and it isn't negotiated. It's what being part of this network is worth.
Better yet: make it more than one day together
You could come for the day, shake a lot of hands in the breaks, and fly home knowing a few more names.
Or you could give it the time it deserves. The ScaleUp International Experience is everything around the Summit: an afternoon on the water before it starts, and the night after the last keynote, with the founders and coaches from every market we work in.
Add The Experience
Priced once we know how many are coming
Included
- Happy hour on the water, late afternoon on 17 November, a private boat through the canals, drinks and something to eat on board
- The ScaleUp International afterparty, evening of 18 November
You book
- Your flight and your room. The rest is arranged.
How the price works
A boat and an evening cost roughly the same whether thirty of us come or eighty. The more of you there are, the less it costs per person. We'll confirm your price before anything is binding.
One day with the network. Or three.
How it goes
Tuesday 17 November
Arrive and get to know the room
Land in the morning or over lunch. Check in, drop your bag, and meet the group in the afternoon.
Late afternoon we take to the water: a private boat through the canals with founders and coaches from across our markets, Denmark, Türkiye, Italy, Bulgaria, the Netherlands and beyond. Drinks and something to eat on board. No programme, no presentations, no name badges.
You're back on dry land with the evening ahead of you, and by then you'll know who you want to have dinner with. This is the part people tell us about afterwards.
Happy hour on the water is part of The Experience.
Wednesday 18 November
The Summit
Transport from the hotel in the morning. Doors at 09:00, last keynote at 18:00, drinks reception at the venue straight after.
Then transport back to the hotel, and the ScaleUp International afterparty for anyone who has more to give. That one's part of The Experience.
Thursday 19 November
Home
Breakfast, goodbyes, and a flight with a notebook full of things you now have to do.
We think the hardest thing about a two-day trip should be deciding to go.
You
- · Book your flight
- · Book your room, using the code on this page
Us
- · Your Summit ticket
- · The hotel found and the rate agreed
- · Transport to and from the venue on the day
- · Happy hour on the water, 17 November
- · The afterparty, 18 November
- · Everyone you should meet, in one place
The boat and the afterparty are The Experience. Everything else comes with your ticket.
Practical
- Date
- Wednesday 18 November 2026, 09:00 – 19:00
- Venue
- Studio 21, Hilversum: around 35 minutes from central Amsterdam
- Language
- English
- Seat only
- €545 per person · €4,850 for a table of ten · transport to and from the venue included
- Hotel
- The Nox Hotel, Utrecht. Book direct at thenoxhotel.com or welcome@thenoxhotel.com with the code Scaleup: 10% off the best available rate on 17 and 18 November. You book and pay for your own room.
- The Experience
- Happy hour on the water and the afterparty. Priced once numbers are confirmed.
- Book by
- Friday 16 October
Seats are held for the international network until 16 October. After that we release what's unsold to the Dutch market, and this room fills.
Two days out of your business. One question you've been avoiding.
Tell us what you need and someone will be in touch to confirm your seats, sort your hotel, and make sure you're on the boat.